increase your customers and conversions

Why do I need SEO (Search engine Specialist) ?

There are thousands of people out there advertising, promoting, and selling the same products you are. Search engine optimization or search engine optimisation (depending on which part of the world you come from) will push you ahead of your competitors making your website visible to more people who are ready to purchase your product.

Search engine optimization (SEO) will be the difference between growth and flat revenue; in the end it will determine success on the internet or failure.

That is exactly why you will need a search engine specialist such as Search for Traffic to give you that needed boost to soar above the competition.

 

Let’s go on Google to find out why.

Let’s say you are looking for a dental office to visit in Toronto, the first thing you do is open your browser, point it to google, and then type  “dentist in Toronto” into the search box,  0.20 seconds later you are presented with about 7.6 million results.

The first page shows 23 websites, some are in the sponsored ads on the top of the page in a pink background , others are on the side of the page,  these are paid advertisements (Pay Per Click) and they are highlighted to stand out as ads  (check out our PPC services for ranking and optimized ads). We are however interested with the results in the middle of the page known as the organic results, which also happens to be the most important.

You will notice there are also a couple of pages presented with the organic listings that provide the name of the dentistry firm along with a phone number and an address, they are tagged with little red lettered flags which also appear on a map to the right of the page, these are the place pages of companies that sign up for Google places. It is an excellent way to quickly get on the first page when your business has a physical address. Check out our google local service for an optimized local place page that will place you on top.

Getting back to the organic results, how does Google know which dentistry firm to present on top of the rest? They use a complex algorithm to crawl, index and rate websites based on a few factors, no one knows the complete factors used by Google, this is where the importance of search engine specialists are realized, due to rigorous tests there are a few markers that are considered prominent when it comes to how well a website ranks. These include but are not limited to:

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broadcast your online presence

Social Media Marketing and Optimization (SMM)

Leverage the power of Facebook, Twitter, YouTube blogging, online press releases and many more to your advantage.

Not long ago websites such as Facebook and Twitter were something like children’s toys, something for the youth to obsess over. Although the obsession with social websites remains, they have evolved into something far greater; marketing machines that closes the gap between customers and organizations by promoting genuine conversations.

In the olden days the only way you will get consumer feedback was to spend millions of dollars conducting studies which were no guarantee to provide the opinions of the public. Now imagine getting all the feedback you need to improve your products at a fraction of the cost, the cost effectiveness social media marketing makes it affordable for even small organization to participate in the game of “pleasing consumers” ( in the end that is what it’s all about, isn’t it?)

Let’s take a moment to remind everyone that “HAPPY CUSTOMERS = MORE $$$”

With social media, there is an instant feedback loop created, with quick response in relation to your company’s new releases, old products and change in policies; this makes SMM essential in any search engine optimization campaign. Having a social media presence is like having a spy in the homes of your customers, taking note of every “like” and “dislike,” recording every time your brand is mentioned, and enabling you to stay ahead of trends (in other words, beat out the competition).

Just like any normal conversation, a social media page works best when:

1)      There is  a common uniting interest (your product)

2)      Free speech, consumers can freely talk about what they like and what they don’t

3)      The parties involved stay within accepted rules of etiquette

4)      There is an open and clear motive

5)      There remains benefit in the continuation of the conversation (company is able to create a product for the consumers, the consumers feel they have influence )

We will hit on the last point again, “the consumers feel they have influence…”  That is one of the greatest weapons an organization can use to their advantage, social media does just that, by giving a space where the consumers’ thoughts and opinions are collected and acknowledged it gives them a feeling of ownership over the brand.  In other words, ‘loyal customers.’

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spend less gain more

Pay Per Click (PPC)

If you are considering Pay per click advertisement, your best target is Search For Traffic.

It is not that hard to see why pay per click (PPC) is appealing to search engine companies such as Google and Yahoo. It involves constant bidding against your competitors seeking the best spot on the paid listen section on a search results page. It is always in their best interest for the bidding to go as high as possible, the higher companies bid for keywords, the more money search engines make.

This is not particularly good news, especially for companies targeting highly competitive keywords, you will like to pay as little as possible to get the maximum amount of clicks on your ads.

To minimize the cost of a campaign and maximize click through rates takes thorough understanding of the workings of the system. It takes knowledge on how potential customers and clients should be targeted, also the monitoring and adjustment of ads to improve their performance and get the best out of every single cent spent.

Guess what? Our name is Search For Traffic, we know how to target your customers, we know this stuff and we will love to get it working for you.

Hire us to o work for your advertisement campaigns and we will get right down to identifying your customer base, we will analyze the products or services you offer and tailor your ads to fit the targeted audience. The era of “one ad fits all” has passed, we are now in a time of individualized messages, delivering pin point accurate advertisement to interested viewers who are most likely to click through and make a purchase.

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for small budget companies

Cheap Search engine optimization or Cheap Seo

What is the point of Search engine optimization if it is taking away all your company profits? Search For Traffic has devised a system where we can help even the companies with a small budget get off the ground. Mind you these won’t be as comprehensive and as complete as the full packages offered to major corporations but even a little promo is better than no promo. This is known as the Cheap Search engine optimization program.

What is the purpose behind Cheap Search Engine Optimization?

Well Cheap Seo is a program developed by the founder of Search For Traffic, many years back when he was a young entrepreneur and just getting used to the “internet marketing world,” he tells his story as this…

A while back I wanted to start my own business; I was actually very fond of fashion in those days so I thought it best to start a clothing store. I was still in school at that time, having very little in the start-up fund I knew the only way I would be able to have my own store is if it existed online. In those days I had no knowledge of how these things worked, I begun to research about buying domains and didn’t even know I needed a hosting account. To cut a long story short, I bought the domain name, and populated my store using the Zen-cart ecommerce module. I then sat back and waited for the influx of traffic, I had dreams of driving the brand new BMW I will purchase in a few months.

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