Link Popularity, Is It Really That Important?

Link Popularity, Is It Really That Important?
I have been receiving e-mails from my readers asking me why we don’t talk about on-site optimization that much. Why we have been focusing on link popularity, and other off site techniques rather than telling you about Title tags, Page Headers, Keyword Density, and such. So I decided to create this post explaining why on-page optimization is far less important than simply creating one-way inbound links!
Fact: Many websites receive qualified search engine traffic due to link popularity alone. Most Flash-based websites are unable or unwilling to have any on-page criteria, and link development is often their only option.
So the question is, do flash based websites get ranked #1 on Google, Yahoo, Msn, and the other major search engines for highly competitive keywords & phrases?
Well let me show you a website that is currently ranking for one of the most competitive keywords that I know of with absolutely no relevance, no text, and a few internal links!
Search the keyword “SEO” in Google, it”normally” stands for Search Engine Optimization and it receives 5,000,000 global searches on Google alone per month! The competition is unheard of but yet this site “www.seo-usa.org” ranks #7 in Google, #10 in Yahoo, and #6 in Msn for this highly competitive keyword that is worth nothing to them!
The site in question “www.seo-usa.org” has the title “SEO Home” no real text, a couple internal links, and some graphics! Now you tell me, why does it rank so high in the major search engines? There is nothing there! It is obviously outranking sites that are far more relevant! Sites that have been optimized to the tee, or getting destroyed by this irrelevant web page!
So Why?
Wait for it….
Strong One-Way Inbound Links!
That’s right this site is for “Sponsors for Educational Opportunity” or SEO! So when sites linked to them they used the anchor text “SEO” and that is the only reason they are ranking so high for a search term that millions of other webmasters would love to have!
So a site that wasn’t even trying to compete for a very popular search term is dominating search results due to strong one-way links, and you can be too! So get out there and start creating links to your website now!

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