Basic Rules About Links – Search Engine Optimization
Basic Rules About Links – Search Engine Optimization
You know that links are valuable and can help boost your position in the search engines. But, what sorts of links? Let me quickly summarize:
Links from sites related to yours are often more valuable than links from unrelated sites. (Because the relevancy software is almost certainly imprecise, this isn’t always the case.)
Links from pages with a high page rank are much more valuable than from pages with a low PageRank unless you can achieve tons of traffic through the low pagerank site.
Virtually all-incoming links to your site have some kind of value, even if the pages have a very low pagerank or are not contextual. It may not be much of a value, but it’s there.
The more outgoing links on a page that has a link pointing to your site, the lower the value of the link to your site. This is because the vote is being shared. Thus in some cases, a link from a low-pagerank page with no other links my actually be more valuable than a link from a high-PageRank page with many links.
Links are even more valuable when they include keywords because keywords tell search engines what the referenced site is about.
A link strategy that positions your site as an authority, or hub, in a Web communities or neighborhood can be a powerful way to get the attention of the search engines.
Even internal links – links from page to page within your site – are valuable because the keywords in the links tell the search engines what the referenced page is about!
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