Directory Submission – SEO

“Directory submission can help you get search results you want for your website. Find out how various listings can impact your rankings.”

Submitting your site to directories despite what others may tell you is still very important. Since all the hype about web 2.0 properties and promoting your site through them, everybody seems to have forgotten about directory submissions.

Don’t be the person that forgets directory submissions or just stops using the technique because it is old. Directory submissions are still very important and will improve your link popularity! If you use web 2.0 properties to improve your link popularity that’s good! But always remember to also submit your site to niche specific directories and other leading directories as well.

As we said before, your aim is to get your website ranking high in the search engines. How successful you are in achieving this all depends on its online visibility. This visibility doesn’t just happen, it all comes down to hard work and continually building links.

The search engines decision as to where to place your website in the ranking system is due to a number of aspects. The most important aspect is building links and how valuable these links are. The more quality, one-way links your website has, the higher up the ranking system the search engine will place it. It may all sound straight-forward, but it is not so simple to get relevant one-way links from quality websites.

Directories are libraries of websites classified according to topic. They allow people searching for information to browse the categories looking for websites that interest them.

This in itself can get you visitors, but what we are interested in is the link to your website from the directories, so your rankings in the Google SERP’s will improve and your site will get more organic traffic.

Directory submissions are very popular and should be the first thing to do when you start a link-building campaign; just as you would announce your company’s telephone number to the yellow pages.

Google can easily determine which directories take it serious and actually review the submitted sites (which many don’t do and so create a crappy directory which has no value to Google) and only allow quality sites in their directory; so to Google those directory reviewer serve as a huge team of (free) human web site reviewers. That’s why those links will improve your rankings in the SERP’s (search engine result pages) significant for the words that have been used in the titles (anchor text) … as long your site has been submitted to the right directories of course!

Let’s help you to improve  your search engine visibility and organic search engine ranking for your website with proven and effective link popularity methods such as directory submission and contextual link popularity building. SEO Positions has been offering affordable link popularity and SEO Service for more than 2 years and have served more than 3000 clients. Here at SEO Positions we will submit your website to the right directories!

Writing Fresh Content For Your Site!

Writing new content for your site could easily help boost your sites rankings in search engine results pages “SERPs” for the keywords you desperately target! Having more pages on your site with unique content will offer search engines more pages to index, and if the search engines index all of your new pages that gives you a ton of new entrances into your site!

You should add new content to your site because it will offer plenty of benefit in your search engine optimization campaign! If you don’t have an on site blog you should get one and you should post original content to it often! But don’t stop at posts! You should also add new unique articles to your site outside your blog!

Next you should start building links using our favorite tool “The Dofollow Blog Finder” and  don’t just build links to your main page! You should build links to all of your pages and blog posts!

But it has been said many times and I quote “Content Is King” and you should believe it! Content and incoming links are the two biggest factors in your rankings in Google, Yahoo, Msn, and most other search engines too!

So write your content and make sure that you build links to the content that you write and you cant loose!

Duplicated Content, Is It Really That Bad?
The idea is that search engines don’t like the same content appearing in different places; after all, why would they want to provide people with lots of different ways to get to the same information? As a Google employee stated on Google Webmaster Central blog (http://googlewebmastercentral.blogspot.com):

Our users typically want to see a diverse cross-section of unique content when they do searches, in contrast, they’re understandably annoyed when they see substantially the same content within a set of search results.

What does Google do about duplicated content? In general, it tries to eliminate copies. For instance:

… if your site has articles in “regular” and “printer” versions and neither set is blocked in robots.txt or via a no index meta tag, we’ll choose one version to list.

A lot of paranoia exists about duplicated content, or talk about sites can get themselves banned for using duplicated content. Most of this talk is gross exaggeration because sites often have good reasons to have duplicated content. Perhaps you’re running news feeds from a popular central source or using press releases about events in your industry. It wouldn’t make since for search engines to penalize people for such innocent uses. Thus as this employee stated,

In the rare cases in which we perceive that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we’ll also make appropriate adjustments in the indexing and ranking of the sites involved. However, we prefer to focus on filtering rather than ranking adjustments… so in the vast majority of cases, the worst thing that will befall webmasters is to see the “less desired” version of a page shown in our index.

In fact, there are various reasons why search engines can’t penalize sites for republishing content. Who will they punish – every site holding the content or all but the first one to publish it? And, how would they know who was first?

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Understanding The Importance of Keywords
When you use a search engine, you type in a word or words and click the Search button. The search engine then looks in its index for those words.

Suppose that you typed keyword research. Generally speaking, the search engine looks for:

Pages that contain the exact phrase keyword research.

Pages that don’t have the phrase keyword research, but do have the words keyword and research in close proximity.

Pages that have the words keyword and research somewhere, though not necessarily close together.

Pages with word stems; for instance, pages with the word research and the word key somewhere in the page.

Pages that have links pointing to them, in which the link text contains the phrase “keyword research”.

Pages with links pointing to them with the link text containing the words “keyword” and “research”, although not together.

The process is actually a lot more complicated. The search engine doesn’t necessarily show pages in the order that I just listed – all the pages with the exact phrase, and then all the pages with the words in close proximity, and so on. When considering ranking order, the search engine considers (in addition to hundreds of secret criteria) weather the keyword or phrase is in:

Bold text
Italicized text
Billeted lists
Text larger than other text found on the page
Heading text ( tags)

Despite the various complications, however, one fact is of paramount importance: If a search engine can’t relate your Web site to the words that someone searches for, it has no reason to return your Web site as part of the search results.

Picking the right keywords is critical. As Woody Allen once said, “Eighty percent of success is showing up.” If you don’t play the game, you can’t win. And if you don’t choose the right keywords, you’re not even showing up to play the game. If a specific keyword or keyword phrase doesn’t appear in your pages ( or in links pointing to your pages), your site will not appear when someone enters those keywords into the search engines. For instance, say you’re a technical writer in Texas, and you have a site with the term technical writer scattered throughout. You will not appear in search results when someone searches for technical writer Texas if you don’t have the word Texas in your pages. You simply will not turn up.