SEO (search engine optimization)
Why do I need SEO (Search engine Specialist) ?
There are thousands of people out there advertising, promoting, and selling the same products you are. Search engine optimization or search engine optimisation (depending on which part of the world you come from) will push you ahead of your competitors making your website visible to more people who are ready to purchase your product.
Search engine optimization (SEO) will be the difference between growth and flat revenue; in the end it will determine success on the internet or failure.
That is exactly why you will need a search engine specialist such as Search for Traffic to give you that needed boost to soar above the competition.
Let’s go on Google to find out why.
Let’s say you are looking for a dental office to visit in Toronto, the first thing you do is open your browser, point it to google, and then type “dentist in Toronto” into the search box, 0.20 seconds later you are presented with about 7.6 million results.
The first page shows 23 websites, some are in the sponsored ads on the top of the page in a pink background , others are on the side of the page, these are paid advertisements (Pay Per Click) and they are highlighted to stand out as ads (check out our PPC services for ranking and optimized ads). We are however interested with the results in the middle of the page known as the organic results, which also happens to be the most important.
You will notice there are also a couple of pages presented with the organic listings that provide the name of the dentistry firm along with a phone number and an address, they are tagged with little red lettered flags which also appear on a map to the right of the page, these are the place pages of companies that sign up for Google places. It is an excellent way to quickly get on the first page when your business has a physical address. Check out our google local service for an optimized local place page that will place you on top.
Getting back to the organic results, how does Google know which dentistry firm to present on top of the rest? They use a complex algorithm to crawl, index and rate websites based on a few factors, no one knows the complete factors used by Google, this is where the importance of search engine specialists are realized, due to rigorous tests there are a few markers that are considered prominent when it comes to how well a website ranks. These include but are not limited to:
- Content – the relevancy of the information on the website to the keyword its built around. Not too many people will use google if it shows a lawyers website on the first page when you search for “dentist”.
- Incoming links – what websites are linking to you? the more important and relevant these websites are in the eyes of Google, the higher it will rank your website. If my dental website is being referred to by the website of ODA (Ontario Dental Association), it will be seen as more important than a competitors website with links from ‘Pet shops.’
- User friendliness – How usable is my website? Is it crowded with advertisement? Is it easy to navigate? Does it load quickly? We have to remember to build and optimize the website for the user and not directly for the search engines (this is what differentiates Search For Traffic from the rest) , the search engine is always trying to calculate which website fulfills the need of the searcher, so we target the searcher’s preferences thereby staying ahead of any Google algorithm updates. SEO is not only about changing content or building links but also improving the look and feel of the website to give the visitors a pleasing experience.
At Search for traffic being a search engine specialist, we take the time to sit back, analyze and implement all necessary factors to get your website ranking at the top of organic search results…
Studies show that most people who use search engines such as Google are more likely to click on the organic results due to a feeling of ‘more trust worthiness,’ than they are to click on the ads. This is good news for both you and I since Search For Traffic’s main objective is to get your website ranking high in the middle of the page.
**Organic search engine traffic beats any other form of advertisement out there when it comes to ROI. This is due to highly targeted free advertisement. Appearing on the first page and actually providing what the customer is interested in on your website literally translates to money in the bank.
Take note of a few things, most searchers just like yourself are usually not going to scroll beyond the first few results, going to page two of the search results is even less common, this is why more and more companies desire to be on page one and preferably in the upper section of the serp (search engine results page).
A lot of companies claim to have a magic formula, with the type of claims made you would think it was ‘God’ speaking, most of them are just out for your hard earned cash with no real resolve in mind. Be weary when a company claims to have a “deep understanding” of the Google algorithm, or the even more far fetched claim to have “cracked the algorithm,” no honest person or company can say that, it has even been rumoured that no single google employee knows the whole mathematics behind the engine. They only know it in parts.
Search engines like google are extremely complex beasts, the best of them are always changing and updating their algorithms to improve the relevancy of the results presented to their users. They also place in parameters that prevent search engine manipulation by people that try to obtain higher ratings on a false premise.
Any firm that actually guarantees their service because they have some “secret formulas ” that tricks search engines and places you on the top of the results page is either Sergey Brin, Larry Page (the founders of Google), or a liar. The latter is probably the more accurate.
There are no magic words or secret formulas when it comes to search ranking, but there are tried and true methods that, when fully engaged on and off your website, will take you into top rankings.
Clients who use our 6 month SEO campaign realize an increase in search engine traffic of about 150% – 250%
Search For traffic, as a search engine specialist, is fully aware of what it takes to be a dominant force in search engine results, we target our efforts to the ever changing preferences of the users, this enables us to stay ahead of our competitors and ultimately place you on top of yours. Contact us now , your success awaits.